Experience Design. User centered and service design innovation improves the delivery of animal health services. A new focus on improving the engagement and quality of the user's experience with veterinary services.
- Innovations in the design and delivery of services to facilitate advances in veterinary medicine
- Innovations in the practice and management of veterinary services
- Adoption of gamification to create ‘experiences’ that achieve the desired real-world impact
- Innovations in financial services for providers and pet owners